LOS ANGELES (April 12, 2024) – Clearwater Marine Aquarium, Florida’s marine life rescue center, announces it will now offer guests Weather Guarantees in partnership with Sensible Weather, the leading weather protection provider for travel and outdoor experiences. Through this partnership, CMA is the first aquarium to offer this first-of-its-kind protection.
Perfectly timed for unpredictable spring weather, this partnership allows guests to enjoy everything the aquarium has to offer, including outdoor exhibits, boat tours and more, without worrying about the weather, by adding a Weather Guarantee to their ticket purchase. Recognizing how rain and other inclement weather can negatively impact outdoor activities and experiences, Sensible’s Weather Guarantees protect businesses and their guests by proactively offering a reimbursement if the rain forecast exceeds the predetermined threshold.
“We’ve seen huge success with Weather Guarantees at our hospitality partners across hotels, campgrounds and other outdoor experiences,” says Nick Cavanagh, Ph.D., Sensible CEO. “We’re excited to continue expanding into other areas that are susceptible to negative weather impacting the experience in partnership with CMA.”
Sensible Weather quantifies and manages weather risk for guests, using proprietary models to quickly analyze decades of climate data from anywhere in the world. Payouts for the Weather Guarantees are managed based on pre-set parameters, which means no haggling or lengthy claims processes. Sensible Weather will pay CMA visitors who add a Weather Guarantee to their reservation up to 100% of ticket price in real-time, based on the day-of forecast, via a text notification typically before the predicted weather event occurs. Visitors are paid out whether or not they choose to continue with their planned activity, meaning they can book without worrying they’ll lose money - and the partner doesn’t need to worry about last-minute cancellations impacting revenue.
“We’re thrilled to be able to offer Weather Guarantees for our visitors. While people may think of aquariums as an indoor experience, we also have a variety of fun outdoor spaces and activities to enjoy,” says Anthony Rivera, chief operating officer at CMA, “This is a great way to ensure our visitors can take advantage of everything we have to offer, and rest assured they will be reimbursed accordingly if weather gets in the way.”
To learn more about Sensible Weather, visit sensibleweather.com.
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About Sensible Weather
Sensible Weather combines the latest weather, financial and risk management technologies to develop seamless products and services that allow consumers to confidently get out and experience the world around them. The Weather Guarantee, launched in 2021, proactively reimburses travel, outdoor and event experience consumers in the event of disruptive weather such as rain or extreme temperatures. With over 60,000 Weather Guarantees sold, Sensible has helped a rapidly growing list of businesses worldwide neutralize the impact of an unpredictable climate by increasing customer satisfaction and providing incremental revenue. For more information, please visit sensibleweather.com.
About Clearwater Marine Aquarium
Clearwater Marine Aquarium (CMA) is a 501(c)(3) nonprofit working marine rescue center dedicated to inspiring the human spirit through leadership in education, research, rescue, rehabilitation and release. With a mission to preserve the environment and its marine life, CMA is home to rescued dolphins, sea turtles, river otters, stingrays, and more. Through Clearwater Marine Aquarium Research Institute, CMA conducts important global research focused on protecting manatees, North Atlantic right whales and sea turtles. Major motion picture Dolphin Tale (2011) and its sequel Dolphin Tale 2 (2014) features the true stories of rescued resident dolphins Winter and Hope, inspiring millions around the world. The mission and potential to change people's lives differentiates Clearwater Marine Aquarium from any other aquarium in the world. CMAquarium.org.